AACSA seeks to accomplish this mission through six focus statements, refined and developed by the
retail membership:

• We will understand, communicate and advance the customer's drivers for purchasing
  through the convenience store channel.
  
  
• We will seek to defend and grow the core categories by ensuring a level playing field
  and where possible rejuvenate and/or reinvent the way the industry goes to market.
  
  
• We will facilitate ways to generate sales/profits on our real estate (as nothing is
  permanent).
  
  
• We will define and promote (market) the characteristics of Employer of Choice and
  develop programs/tools/solutions in each component area.
  We will assist the industry in lowering its costs of inventory acquisition and distribution
  thereby enabling convenience to be the determinative factor for customers.